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  • Ted Eleftheriou

I Didn't Want to Buy a $499 Golf Club


The Real Reason for Buying a $499 Golf Club

I bought a $499 Golf Club.


…Actually, I didn’t want a $499 golf club, I wanted to hit the ball farther on my tee shots.


…Actually, I bought a $499 golf club to hit the ball farther so I can shoot lower scores.


…Actually, I bought a $499 golf club so I can shoot lower scores because after years of losing to my friends, I might actually beat them once.


…Actually, I bought a $499 golf club so I can finally beat my friends, making me happy that I don’t have to buy the drinks and endure their tormenting jokes about my golf game.


… Actually, I bought a $499 golf club so I can go home and tell my wife about how I beat my friends for the first time ever, and as a result, she won’t have to listen to me complain once again about how bad I played and how I was going to quit playing golf for the umpteenth time.


…Actually, I bought a $499 golf club because if my wife doesn’t have to endure my whining, it will make her happy.


… Actually, I bought a $499 golf club because if my wife is happy from not having to listen to me whine, she might even give me a kiss and a hug.


I didn't want to buy a $499 golf club. I wanted to make my wife happy and feel loved by her.


………………………


You may think you’re selling houses. But actually…

You may think you’re serving meals at a restaurant. But actually…

You may think you’re providing accounting services. But actually…

You may think you’re cleaning teeth at a dentist’s office. But actually…

You may think you’re cleaning rooms for a hotel. But actually…

You may think you’re [Insert what you do here]. But actually…


Figure out the “actually” for your guest, client, customer, member. When you do, you’ll change the way you market to them, the way you serve them, the way you sell to them, the way you see them. And then you become relevant to them.

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